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Beautiful Ireland (Tourist) Ha'Penny Bridge Callcard (1242)

Front Image

Beautiful Ireland (Tourist) Ha'Penny Bridge Callcard (front)

Back Image

Beautiful Ireland (Tourist) Ha'Penny Bridge Callcard (back)
Card No.: 
1242
Card in Blister: 
Yes
Card Type: 
Telecom Eireann (side)
Category: 
Definitive
Chip Type: 
Schlumberger SI7
Date(s) Issued: 
00/06/1999
Original Price: 
IR£3.50
Total Quantity Produced: 
87,500
Units: 
20u
Value Grade: 
G (50,001 - 100,000)

Card Information

This callcard was part of a range dubbed "Beautiful Ireland", which was specifically targeted at Ireland’s five million plus visitors. The Beautiful Ireland collection, which spearheaded their Summer callcard campaign, was developed following extensive research to establish which CallCard images have greatest appeal among tourists. A number of alternatives were studied and the Beautiful Ireland collection came out on top as the clear favourite. The CallCards were sold to agents in batches of 25, with a mixture of each visual in the packs.

From our own research, we believe the images were stock photography of "Slidefile Stock Photography Agency", co-owned by George Munday and Jaimie Blandford (more information at https://georgemunday.art/photography/).

Some of the images still exist online as part of "The Irish Image Collection", a company that George Munday setup in 2002 and subsequently was acquired in 2007.

You can view this image via "The Irish Image Collection" at www.theirishimagecollection.com/image/1829882 

Beautiful Ireland Callcard Series

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