Telecom Eireann and the Irish Brain Research Foundation held the fourth annual Callcard Collectors’ Fair in the RDS on 24th of April 1999. This Callcard is unique and the only of its kind in the Callcard history in that it is semi transparent. This year proved to be the most popular Fair yet with over 2,000 people attending and money being raised for the Irish Brain Research Foundation. Jim Bartley, of TV's Fair City’s "Bella", hosted an auction on the day (as well as in 2000) to raise funds greatly deserved for the Irish charity. This Callcard completely sold out at the fair.